![by-the-book-nephis-fixed](https://images.prismic.io/commercial-helios/2019_09_by-the-book-nephis-fixed.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&rect=0%2C0%2C1500%2C638&w=1500&h=638)
By the Book: Joe David, Nephos
A total rebrand of your business is a big undertaking.
Changing your name and logo is stressful enough, never mind the soul-searching involved in nailing a new focus for your company.
But Joe David and the team at Nephos were in luck when they rebranded earlier this year. Because it was very obvious to them why they were changing.
They’d seen firsthand the huge transformations in bookkeeping and the accounting industry. A key part of that was technology.
The company had already embraced cloud-based accounting and finance apps, including Pleo, and with the rebrand, they “wanted to show that when it comes to tech, we don’t just talk the talk but walk the walk.”
“With Pleo, we’re not focusing on processing paperwork, we’re focusing on advising customers.”
Tech also inspired the new name for the company. Nephos being, of course, the ancient Greek for “cloud”.
Tools like Pleo have the power to change the nature of the day-to-day work of an accountant, according to Joe.
“It makes our lives a lot easier because we are receiving the receipts to support the spend that a company is making, much more regularly.”